When did the FASHION week become all about CELEBRITIES?

Fashion week is supposed to be about FASHION! For a long time though, the trend has been more about who attends the fashion shows, and who sits in the first row, than the actual clothes that are showed. This spring that seems more true than ever. Another thing that irks me, is that for some reason, mature women are not expected to be fashionable or chic. And if they are, it's a big deal. Witness the picture below, titled "Chic Cougars". These wonderful ladies attended the Donna Karan show, first row, of course.